Joico Global Brand Storyteller, Olivia Smalley, lives the Blonde Life every single day. “I’ve gone through a serious commitment and journey with my blonde hair,” says the fair-haired pro, whose long, trademark mane is gorgeous beyond the pale. One of her secret weapons? Blonde Life Brightening Shampoo, specially formulated so blondes never lose their cool.The brass-neutralizing, sulfate-free cleanser instantly kicks those unwanted yellow tones to the curb, with powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands. Blonde hair becomes bright, brilliant, and gleamingly gorgeous.
The glistening at-home products in the Blonde Life Collection take bleached-blonde hair to new heights. Stocked with a powerful combination of Arginine,and exotic Monoi/Tamanu oils, Blonde Life protects, detoxifies, and bumps up the brilliance and strength of lightened hair, preventing environmental off-tones and brassiness.
Watch Olivia cleanse her own hair in this video transformation.
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