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L’Oréal: The Beauty Giant Built on Science, Innovation, and Controversy
In today’s video, we dive deep into the history of L’Oréal, one of the world’s largest and most iconic beauty brands. But behind the glamorous image lies a complex and often controversial past that spans over a century.
From its humble beginnings in 1907, when Eugène Schueller invented a groundbreaking hair dye, to becoming the global powerhouse it is today, L’Oréal’s journey has been anything but smooth. In this episode, we explore:
– The early days of L’Oréal and its rapid growth through scientific innovation.
– The brand’s troubling connections to fascism and Nazi sympathisers during World War II.
– The Bettencourt Affair: a scandal that rocked French politics and involved secret recordings, tax evasion, and illegal political donations.
– Numerous allegations of racial discrimination, false advertising, and lawsuits surrounding their products.
– L’Oréal’s controversial stance on animal testing and their complicated relationship with cruelty-free claims.
L’Oréal has always been a pioneer in beauty technology and innovation, but their past is littered with scandals that raise serious questions about their ethics and business practices. How has L’Oréal managed to not only survive but thrive despite so many controversies?
After watching this video, you might never see L’Oréal the same way again.
Chapters
00:00 Intro
00:52 The Early Days
04:54 Founders Nazi Links
06:44 Global Domination
07:56 They Own Everyone
11:44 The Battencourt Affair
18:40 A Legacy Of Controversy
24:12 The Complicated Topic Of Animal Testing
31:17 The Future Of L’oreal
33:20 Child Slave Labour
35:32 Outro
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